Now we all can guess that a lot of beer was consumed on St. Patrick’s Day. According to Wallethub 13 million pints of Guinness were consumed worldwide and St. Patrick’s Day is the third most popular drinking day behind New Year’s Eve and Mardi Grass.
Those stats are interesting in the large picture but don’t provide usable insights. We were able to get a little bit more granular with the data.
Beer ruled on St. Patty’s Day weekend
Guinness sales increased compared to typical weekends.
Liquor Sales (by hectolitre) spike on St. Patty’s Day Sunday
It’s an anomaly for liquor sales on Sundays to be higher than Friday and Saturday. Compared to the previous week’s sales St. Patricks Day spiked.
Guinness had some standout food and beverage pairings
Some of the top liquor pairings purchased with Guinness on St. Patty’s Day week were: Harp, Coors Lights, Coffee, and Jameson Irish Whiskey. Some of the popular food pairings with Guinness on St. Patty’s Day week were: wings, mini yorkies, beef dip, chicken tenders, and Irish flatbread.
Top pairings with Guinness beer.
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Insights provided by: Loop Data Exchange