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Holiday 2019 Follow-up

Time to hang up your ugly Christmas sweaters folks, the most wine-derful time of the year has sadly come to an end (but don’t worry – the puns aren’t). A toast to a wonderful holiday! Let’s raise our glasses to another year of prosperity.

Read the post below to uncover some holiday statistics that can help you prepare for holidays throughout the year.

A taste of holiday liquor sales

Big spenders:

The entire holiday break experienced a large increase in sales. Looking at the total value (% change in dollars spent), total quantity (% change in units sold), and total transactions (% change in the number of transactions) we can see that the holiday weeks of December 17th to 31st saw an overall increase in all categories.

ATTN: Last minute shoppers:

Here is a data-driven example of the classic holiday scramble on Christmas and New Years Eve. Both Tuesdays saw a massive 416.4% increase in dollar sales and a 331.2% increase in the number of sales over the previous time period. Best be prepared with staff and stock so potential customers don’t turn away in a rush to check everything off their list.

Revenue

  • Sunday: +40.3%
  • Monday: +52.5%
  • Tuesday: +416.4%
  • Wednesday: +45.9%
  • Thursday: +28.7%
  • Friday: +19.2%
  • Saturday: +5.8%

Quantity

  • Sunday: +34.9%
  • Monday: +34.8%
  • Tuesday: +331.2%
  • Wednesday: +33%
  • Thursday: +23%
  • Friday: +18.9%
  • Saturday:  +5.9%

“Host” with the mostest? See performance by gender.

Curious who was popping in over the holidays? Looks like more male shoppers were responsible for the liquor runs…except when it comes to wine. Is it presumptuous to say there were a few girls nights over the holiday break? 😉

Demographical insights are helpful for building promotions and merchandizing your store in a way that’s convenient. Offer personalized promotions, keep your layout simple, and people will keep coming back!

  • Wine: 51% Female – 49% Male
  • Spirits: 38% Female – 62% Male
  • RTD: 44% Female – 56% Male
  • Beer: 29% Female – 71% Male

For example, knowing that these are the three top wine pairings, make sure they are in arms reach of each other – do your part for those successful girls nights.

  1. Jackson Triggs Pinot Grigio & Jackson Triggs Cabernet Sauvignon
  2. Yellow Tail Pink Bubbles & Yellow Tail Bubbles
  3. Jackson Triggs Merlot & Jackson Triggs Cabernet Sauvignon

Brands that Sleigh'd

We’ve poured over our data to uncover which liquor products provided the greatest taste of holiday cheer. Besides Baileys (duh), which do you think was the most popular in BC this year? Did your go-to holiday bevy make the list?

Top spirits that put us in the holiday spirit
  1. Bailey’s Irish Cream
  2. Crown Royal Whiskey
  3. Smirnoff Red Label Vodka
  4. Carolan’s Irish Cream
  5. Grey Goose Vodka
Fizz the season
  1. La Marca Prosecco
  2. Villa Teresa Prosecco Frizzante
  3. Veuve Clicquot Brut
  4. Ruffino Prosecco Extra Dry
  5. Moet & Chandon Brut Imperial
Grape minds think alike 
  1. Jackson Triggs Cab Sauv
  2. J Lohr Seven Oaks Cab Sauv
  3. Jackson Triggs Pinot Grigio
  4. Apothic Winemakers California Red
  5. Oyster Bay Sauv Blanc

New Year, New You

Are you an independent liquor store owner and have you thought about new strategies to grow revenue in 2020? Clearly, liquor is best enjoyed when it’s festive! So, capitalize on seasonal events year round.

Loop can connect your local customer data so you can merchandize according to upcoming holidays. Inspire the perfect pairings to grow basket size and value, while also offering a unique customer experience. It also recently introduced tap technology that makes loyalty programs seamless with an easy opt in!

Are you interested in finding out more about our real-time, automated AI marketing platform and how you can access real-time insights for your company? Contact us at loopinsights.ai or calling us at +1 877-754-5336