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Merry Merchandising for a Happy New Year

Dear Independent Liquor Retailers: ‘Tis the season to grow revenue — using Loop Insights

Today, consumers hold incredible power over the retail market. With so many options to buy a certain product at a great price, people are looking for shopping experiences that are seamless and memorable. For that reason, independent retailers need to embrace a customer-centric strategy to remain competitive. Using Loop’s real-time insights on BC’s liquor industry, we’ve compiled some data-driven solutions to steer your merchandising towards consumer preferences and ultimately greater spend. Got a pen?

  • 1. Top Liquor Brands
  • 2. Food and Beverage Pairings
  • 3. Popular Premium BC Wines for Gifts
  • 4. Display Bulk Buys with their Premium Pairings
  • 5. Deck Out your Check Out

‘Tis the season to grow revenue, and Loop’s AI platform can help you do that! Integrating artificial intelligence into your operations is the starting point for building better customer loyalty.

‘Tis the season to grow revenue, and Loop’s AI platform can help you do that! Integrating artificial intelligence into your operations is the starting point for building better customer loyalty.

Displays to Grow Basket Size & Value

1. Top Liquor Brands and Pairings

Rather than displaying holiday crowd-pleasers on their own, have beer or wine that are commonly paired with them in arms reach to increase basket size (without any pressure coming from staff).

  • Smirnoff vodka & Budweiser beer (24 pack)
  • Crown Royal whiskey & Budweiser beer (24 pack)
  • Bulleit Bourbon whiskey & Nutrl RTDs (mixed pack)

2. Food and Beverage Pairings

The holiday season is all about indulging. Stand out by preparing displays according to food pairings and occasions. Use bold signage to attract these foodies!

Luxurious eggs benny brunch: Bubbles

  • Veuve Clicquot brut
  • Moet & Chandon brut
  • Veuve Clicquot rose

Locked & loaded charcuterie board: Easy-drinking whites, light beers

  • Oyster Bay sauvignon blanc
  • Naked Grape pinot grigio
  • Red Truck lager
  • Sneaky Weasel lager

Luxurious eggs benny brunch: Bubbles

  • Veuve Clicquot brut
  • Moet & Chandon brut
  • Veuve Clicquot rose

 

Locked & loaded charcuterie board: Easy-drinking whites, light beers

  • Oyster Bay sauvignon blanc
  • Naked Grape pinot grigio
  • Red Truck lager
  • Sneaky Weasel lager

Turkey dinner and all the fixings: Full whites, light reds, saisons

  • GS Properietor’s Selection chardonnay
  • Cono Sur Biciclet pinot noir
  • Dageraad Brewing’s Five saison

Dessert & fireside cocktails: Stiff liquors, sweet liqueurs

  • Glenfiddich 12 year scotch
  • Baileys Irish cream liqueur
  • Captain Morgan spiced rum

Turkey dinner and all the fixings: Full whites, light reds, saisons

  • GS Properietor’s Selection chardonnay
  • Cono Sur Biciclet pinot noir
  • Dageraad Brewing’s Five saison

 

Dessert & fireside cocktails: Stiff liquors, sweet liqueurs

  • Glenfiddich 12 year scotch
  • Baileys Irish cream liqueur
  • Captain Morgan spiced rum

3. Popular Premium BC Wines for Gifts

Wine as a holiday gift — a tale as old as time. Here in Vancouver, many like to support local companies because it attaches a greater story to the product. Market your best-selling BC wines as community-boosting gifts for loved ones.

  • Black Hills Nota Bene 2016

  • Mission Hill Oculus 2014

  • Hester Creek The Judge 2013

  • Painted Rock Estate Winery Red Icon 2014

  • Mission Hill Reserve Riesling Icewine 2016
  • Black Hills Nota Bene 2016

  • Mission Hill Oculus 2014

  • Hester Creek The Judge 2013

  • Painted Rock Estate Winery Red Icon 2014

  • Mission Hill Reserve Riesling Icewine 2016

4. Display Bulk Buys with their Premium Pairings

What about the dinner party-turned afterparty, or staff holiday events that require economical bulk buys? Sure, people know their way to a 24-pack of cheap beer, box of wine, or 40oz of vodka. But typically, holiday-goers like to grab a nice bottle of beer or wine to start with — easily upsell by having them close by. Here’s Loop’s suggested pairings:

  • Smirnoff vodka & Veuve Clicquot brut
  • Budweiser beer (24 pack) & J Lohr Seven Oaks 2016 red wine
  • Old Milwaukee beer (24 pack) & Field House Brewing Medusa Dry Hopped Sour beer
  • Smirnoff vodka & Veuve Clicquot brut
  • Budweiser beer (24 pack) & J Lohr Seven Oaks 2016 red wine
  • Old Milwaukee beer (24 pack) & Field House Brewing Medusa Dry Hopped Sour beer

5. Deck Out your Check Out

In store, impulse shopping is alive and well, according to a study by First Insights Inc:  89 percent of women and 78 percent of men who visit brick and mortar stores shared that they add additional items to their cart beyond their identified need.

Brick and Mortar vs. Online Impulse Shopping by Gender

Brick and Mortar vs. Online Impulse Shopping by Gender

Take advantage of this edge! Revamp your point of transaction with seasonal miniature bottles, accessories, mixers, etc., to build that basket even more.

Final Thoughts

Pull your customers towards these points in your store that encourage quick buys, while simultaneously increasing spend.

Have these displays near the entrance. Make them eye-catching. Create signage that’s engaging. Provide tasters of the featured products.

The holiday season is a great time to get to know your community, and create a retail experience that will bring people back in the new year. We hope these suggestions will help you impress your local customers — to not only grow short-term sales, but also long-term loyalty!

Download Merchandising Tips

Final Thoughts

Pull your customers towards these points in your store that encourage quick buys, while simultaneously increasing spend.

Have these displays near the entrance. Make them eye-catching. Create signage that’s engaging. Provide tasters of the featured products.

The holiday season is a great time to get to know your community, and create a retail experience that will bring people back in the new year. We hope these suggestions will help you impress your local customers — to not only grow short-term sales, but also long-term loyalty!

Download Merchandising Tips