VANCOUVER, BC, November 18, 2020, Loop Insights Inc. (MTRX:TSXV) (RACMF:OTCQB) (the “Company” or “Loop”), a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the Company has been selected to join the Impact Radius Marketplace (“Impact”), providing Loop with the opportunity to connect with and leverage marketing opportunities with Impact global brand partners such as Fanatics, Uber (UBER:NYSE), Nike (NKE:NYSE), Adidas (ADS:ETR), Airbnb, Levi’s (LEVI:NYSE) and many more.
IMPACT RADIUS IS THE GLOBAL LEADER IN PARTNERSHIP AUTOMATION MANAGING OVER $50 BILLION IN E-COMMERCE SALES
Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle for enterprise partnerships, with its Partnership Cloud™ managing over $50B in e-commerce sales and processing over $2B per year in payments to partners.
As a result of its enterprise focus, Impact follows a rigorous selection process. In evaluating and eventually selecting Loop, Impact assessed both the opportunity Loop could provide brand partners with millions of potential users, as well as, the data Loop could provide to brands and the ability to deliver real-time activations to sports fans both at venues and at home.
Loop Insights CEO Rob Anson stated: “Selection into the Impact Radius marketplace is another strong vote of confidence for Loop as we continue to grow our client base. The Impact Radius marketplace will provide Loop with access to leading brands from around the world who will be discovering our anticipated massive venue audiences, AI analytics, real-time engagement, and verified reviews for the very first time. We look forward to providing these brands with never before seen opportunities to create new revenue streams with Loop.”
PAVING THE LAST MILE TO THE CUSTOMER IS THE NEXT STAGE OF ENTERPRISE GROWTH
A commissioned study conducted by Forrester Consulting in 2020 on behalf of Impact Radius determined that companies with well- developed partnership programs grow faster and outperform their low-maturity peers on a number of key business metrics.
Specifically, clients of Impact are generating up to 25% of total enterprise revenue through partnerships, with partnership revenue as a channel growing by 50% or more year over year.
“With over 75% of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances.” (Jay McBain, Forrester, Principal Analyst Global Channels)
LOOP POSITIONED TO DRIVE AFFILIATE MARKETING OPPORTUNITIES, NEW REVENUE STREAMS THROUGH RETAIL INSIGHTS AND ENGAGEMENT PLATFORM
Through its AI-driven retail analytics and insights platform, Loop Insights is positioning itself to become a significant player in the e-commerce and affiliate marketing space. Placement in the Impact Radius marketplace will allow Loop to generate revenue through global brand affiliate marketing programs delivered directly to consumers through the Company’s Wallet pass technology.
By enabling direct-to-consumer (DTC) brand affiliate relationships, Loop will provide brands with new targeted marketing opportunities through AI-driven analytics and insights. The Company expects to generate high conversion rates for brands through its retail insights platform, which will drive brand engagement, clicks, and sales while also generating revenue for Loop, which receives up to 10% per retail transaction.
As announced in a press release dated November 12, 2020, Loop Insights’ Uklipz platform will allow the Company to provide additional marketing opportunities to Impact Radius clients through verified video reviews created by consumers. The reviews can then be purchased or analyzed by brands and retailers to drive further engagement and sales.
The Company is exceptionally confident our complete solution from DTC access to AI analytics to verified reviews will provide Impact global brand customers with a compelling new channel.
LOOP SELECTION TO IMPACT MARKETPLACE DELIVERS SIGNIFICANT VALUE TO CURRENT AND PROSPECTIVE CLIENTS
Moreover, Loop’s inclusion in the Impact Radius marketplace will deliver significant value to our own clients through optimized marketing opportunities. By gaining access to the Impact Radius marketplace, Loop will advance revenue-generating opportunities for both the Company and its expanding list of clients. Loop’s retail engagement platform offers direct 1:1 marketing opportunities to brands, providing both Loop and its client base with additional revenue streams at each purchase point.
Loop is set to showcase its affiliate marketing integration with its Engage service during the NCAA #BeachBubble in Fort Myers, Florida. Attendees using their All Access Wallet Pass for venue tracing will also receive personalized discounts and promotions tailored to the event. This will combine the safety and security of end-to-end rapid testing and notifications with enhanced personalized user engagement demonstrating Loop’s full solution stack during a live event.
According to TrueList, more than 80% of brands offer affiliate marketing programs today, with Affiliate Marketing responsible for 16% of global e-commerce sales.
According to Statista, affiliate marketing just in the USA is expected to generate almost $USD 9 Billion by 2022.
This press release is available on the Loop Insights Verified Forum on AGORACOM for shareholder discussion, questions and engagement with management https://agoracom.com/ir/LoopInsights
About Impact Radius
Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle, and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees worldwide.
Forward Looking Statements/Information:
This news release contains certain statements which constitute forward looking statements or information, including statements regarding Loop’s business and technology; the ability of Loop to engage with industry participants to achieve its goals; the development of Loop’s technology; and the viability of Loop’s business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.