April 2020 was an incredibly transitional month for brick and mortar retail, as businesses pivoted their operations to adjust to the “new normal” brought on by Covid-19.
It has been heartwarming to see businesses uplift and support one another during these difficult times. We felt it was necessary to do our part as well.
Today we wrapped up our three-part series that aimed to educate businesses on retail’s digital transformation, and connect them with the resources and tools to kickstart their own journeys.
There is no better time to stay ahead of your competitors and uncover new-line revenue opportunities—future-proofing your business! In case you missed one of the webinars, or would like to revisit some of the topics we discussed, we have the full recordings at the end of the blog post.
Get to know our speakers:
Loop CEO, Rob Anson:
Rob Anson has served as the CEO and Chairman of the Board at Loop Insights Inc. since January 2018. Mr. Anson has also served as CEO and Founder of Fobisuite Technologies Inc., a private British Columbia technology company, since October 2017. Previously, Mr. Anson was Founder and CEO of One Team Media, a private Vancouver-based media company with digital and TV production assets.
Loop CSO, David Salisbury:
David Salisbury possesses over 25 years of experience in global marketing and product development. Prior to Loop Insights, he held several leadership roles at Star Micronics – a leading provider in POS technology and development. Mr. Salisbury is considered one of the main contributors to a growing IoT (Internet of Things) technology – one that enables millions of printers [managed by Star Micronics] to connect via the cloud, transforming shopping receipts into valuable digital transaction data, and ultimately shedding new light on customer buying behaviors.
Coupled with his academic background in engineering and computer science, Mr. Salisbury’s extensive experience as a director of both global marketing and product development gives him a truly unique perspective on the potential future of IoT technology. Loop Insights is proud to have David as part of a growing disruptor in the brick and mortar retail market and looks forward to changing the landscape for the entire industry.
Loop COO, Gavin Lee:
Gavin Lee has 20+ years of global consumer product experience, with particular expertise in operational excellence, brand management, consumer insights and building top performing sales teams. Mr. Lee has owned retail stores, founded and managed operations of a highly successful sales and marketing agency, and led teams through major organizational change in competitive environments.
Mr. Lee has a strong business acumen with a background in creating a positive culture and improving sales force effectiveness, while significantly improving top-line revenue and maintaining profitable growth through solid P&L management. Gavin’s experience ranges from small entrepreneurial brands to multi-million-dollar global category leaders in a wide variety of market segments
Here our CEO, Rob Anson, CSO, David Salisbury, and COO, Gavin Lee, broadly discuss brick and mortar vs. online retail and the tools brick and mortar businesses need to compete in our projected “new normal.”
The Loop team follows up on last week’s webinar with an in-depth discussion on what automated, personalized marketing is (a key feature of online retail) and why it is crucial for brick and mortar retail’s recovery.
In the final webinar, Rob, David, and Gavin discuss new-line revenue opportunities that stem from Loop’s AI-driven solution stack, which includes: personalized marketing, cross-merchant marketing, and third party programmatic advertising.
We hope this webinar series answered some questions regarding your business’ digital transformation. If you would like to learn more about our solution stack, please reach out and we would be happy to discuss your options.
Stay positive, and stay safe. We will get through this together.
-The Loop Team