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Vancouver is Spicing Up its Craft Beer Scene

For those who are “so over” pumpkin-spiced lattes

The seasons are changing and so are craft beer flavors. Are we surprised to see some pumpkin-flavored additions? Of course not. But we are curious about which ones are most popular in Greater Vancouver – home to many craft beer enthusiasts.

 

Best Sellers of October

Do you work in the liquor industry? Of the following, which do you think came out on top?

  • Phillips Brewing – Crooked Tooth Pumpkin Ale
  • Howe Sound Brewing – Pumpkineater Imperial Pumpkin Ale
  • Phillips Brewing – Crookeder Tooth Barrel Aged Pumpkin Ale
  • Steamworks – Pumpkin Ale
  • Fernie Brewing – Ghostrider Pumpkin Brown Ale

At the end of the blog post, we will share the top-selling pumpkin beer!

Performance by day of the week/hour of the day

Whether it was to compliment their Saturday night plans, or cure a case of the “Sunday scaries” and/or hangover, people were reaching for these fragrant brews on the weekend – with October 13th having the highest day in sales.

  • On Saturdays, customers were flying in late afternoon, with 4:00pm being the busiest hour. 
  • On Sundays, the data indicates that 12:00pm saw an influx of customers. 

 

What this means for your business: 

Having access to data that shows the busiest days and hours helps you you schedule staff accordingly. Don’t miss out on sales because you are understaffed!

Top Basket Pairings

According to our data portal, it looks like Vancouverites are interested in sampling what’s out in the market. Many are purchasing different pumpkin beers together. Way to be open-minded, Vancouver!

 

The top pairings we found in the Greater Vancouver area are: 

  • Howe Sound Pumpkineater Imperial Pumpkin Ale with Russell Brewing A Wee Angry Scotch Ale
  • Steamworks Pumpkin Ale with Howe Sound Pumpkin Eater Imperial Pumpkin Ale
  • Phillips Crooked Tooth Pumpkin Ale with Fernie Brewing Ghostrider Pumpkin Brown Ale
  • Fernie Brewing Ghostrider Pumpkin Brown Ale with Hires Root Beer and Vodka 
  • Phillips Brewing Crooked Tooth Pumpkin Ale and Phillips Brewing Crookeder Tooth Barrel Aged Pumpkin Ale 

 

What this means for your business:

Having the ability to see basket pairings allows you to set up your store efficiently and effectively. See what pairings are popular, and organize your store layout to steer these purchases.

 

Fun fact: We also provide market trends at a regional and national level.

 

Demographical Data

Looks like the fellas are getting festive this fall. For these top 5 sellers, men accounted for 64% of the sales. 

What this means for your business: 

Got extra inventory of pumpkin-flavored beers? Gear your marketing and promoting towards your male customers! 

 

Most Sold Pumpkin Beer in Greater Vancouver

The results are in:

This October, Howe Sound Brewing took the lead with its 2019 release of the Pumpkineater Imperial – its seasonal pumpkin ale. So whether you are winding down—or turning up—this Halloween Thursday, you have a solid guide to some of the best pumpkin beers in town!